PITCH
In 2013, Audemars Piguet and the world’s best basketballer, LeBron James, entered into an advertisement collaboration. The brand decided to work with le truc to create, direct and produce a film which was announced during the launch event in Miami. The film starts with LeBron James coming on stage and putting his hand in a special digital box. Under the gaze of the camera, a 3D watch is created on his wrist. By the films’ end, LeBron James is modelling a completed Royal Oak Offshore watch for the audience.
Movie
EVENT
gallery
We remodelled LeBron James’s arms from a photo he sent us from his iPhone.
The star was astonished by the resulting image which was very realistic and precise right down to the last detail, including his tattoos.
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CREDITS
PRODUCTION
DIRECTION, SCRIPT, LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
LIGHTING & COMPOSITING
AUDIOVISUAL SETUP, SIMULATION & GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT, LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
A LIGHTING & COMPOSITING
AUDIOVISUAL SETUP, SIMULATION & GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT, LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
LIGHTING & COMPOSITING
AUDIOVISUAL SETUP, SIMULATION
& GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT,
LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
LIGHTING & COMPOSITING
AUDIOVISUAL SETUP,
SIMULATION & GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT,
LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD
& ANIMATION
MODELING
LIGHTING
& COMPOSITING
AUDIOVISUAL SETUP,
SIMULATION &
GROOMING
CAST
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas & David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas & David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas & David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas
& David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas
& David Letondor
Florian Autret
Ludovic Habas
LeBron James
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