In 2013, Audemars Piguet and the world’s best basketballer, LeBron James, entered into an advertisement collaboration. The brand decided to work with le truc to create, direct and produce a film which was announced during the launch event in Miami. The film starts with LeBron James coming on stage and putting his hand in a special digital box. Under the gaze of the camera, a 3D watch is created on his wrist. By the films’ end, LeBron James is modelling a completed Royal Oak Offshore watch for the audience.
We remodelled LeBron James’s arms from a photo he sent us from his iPhone.
The star was astonished by the resulting image which was very realistic and precise right down to the last detail, including his tattoos.
PRODUCTION
DIRECTION, SCRIPT, LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
LIGHTING & COMPOSITING
AUDIOVISUAL SETUP, SIMULATION & GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT, LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
A LIGHTING & COMPOSITING
AUDIOVISUAL SETUP, SIMULATION & GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT, LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
LIGHTING & COMPOSITING
AUDIOVISUAL SETUP, SIMULATION
& GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT,
LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD & ANIMATION
MODELING
LIGHTING & COMPOSITING
AUDIOVISUAL SETUP,
SIMULATION & GROOMING
CAST
PRODUCTION
DIRECTION, SCRIPT,
LAYOUT & UI DESIGN
TECHNICAL SUPERVISOR
TSTORYBOARD
& ANIMATION
MODELING
LIGHTING
& COMPOSITING
AUDIOVISUAL SETUP,
SIMULATION &
GROOMING
CAST
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas & David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas & David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas & David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas
& David Letondor
Florian Autret
Ludovic Habas
LeBron James
Le Truc
Fabrice Rabhi
Fabien Corrente
Romain Delaunay
Ludovic Habas
& David Letondor
Florian Autret
Ludovic Habas
LeBron James
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